Price Matching 101

A very long time ago I worked at a retailer that sold trailer hitches, among other things. In our town it was a pretty tight environment and we were actually all friendly with our competition, for the most part.

Ceiling detail at a Utah Rest Area on Hwy 6

One day a guy came in looking at one of our parts, and approached the manager.

“I was just in at BOB’s Trailers and he has these on sale for $50. I see you’re charging $75.” the guy said.
“Okay, so why didn’t you get one at BOB’s?” the manager replied.
“Well they’re out right now, and I wondered if you could price match.” the guy suggested.
“Sure thing, when we’re out I’ll do BOB’s one better and charge $49.” the manager conceded.

Under the circumstances it came across rather humorously, and the guy ended up getting a small discount, since he wanted it now and didn’t want to wait for BOB’s to order one in for him. Sometimes a sale is sitting in front of your face, and the whole price negotiation thing is just a way to communicate with your customers. Don’t be offended by the offers that both sides make and you might end up finding a place to meet in the middle and end up with a win-win situation.

Charles Miske

About Charles Miske

Me: Author, Climber, Mountaineer, Publisher, Athlete, Fitness. You? I want to help you achieve your dreams, no matter what you need out of this life. Let's work together to make it happen. Thanks!

Please share your thoughts and questions

Loading Facebook Comments ...